BR Media Offering Study

Summary

The tender concerns the collection of data on the use and evaluation of Bayerischer Rundfunk media offerings across radio, television and digital platforms among the populations of Bavaria and Germany as a whole. Three survey waves must be conducted each year, with a Bavaria-wide survey and a Germany-wide survey in each wave. The contract starts on 1 January 2027, has an initial term of 12 months until 31 December 2027, and may be automatically extended up to three times for 12 months each. The tender submission deadline is 23 September 2026. The machine-readable notice did not provide precise compliance or qualification requirements; these must be checked in the tender documents.