Lead Social Media Agency Services

Summary

The tender concerns a framework agreement with a lead social media agency for Hamburg Tourismus GmbH. The contractor will provide strategic advice, social media and content concepts, video-focused editorial planning and production, community and creator management, platform and trend monitoring, analytics, and organic and paid social media activities. The work will support the long-term development of the “Elbphoria” concept and Instagram as a major tourism channel, including follower growth in nearby national and international markets. Hamburg Marketing GmbH may also use the framework agreement. The estimated value is EUR 1,000,000, and the deadline for tenders is 11 September 2026. Precise participation, exclusion and qualification requirements must be checked in the official tender documents.