Media and digital evaluation services to promote Portugal as a tourist destination

Summary

Turismo de Portugal is procuring services for up to 36 months to assess and monitor coverage of Portugal as a tourist destination and the impact of its promotional activity. The work includes capturing references from print and online media, television, radio and social media; organising them on an online platform; analysing them using performance metrics; and providing an interactive media and digital evaluation dashboard. The contract also covers licences needed to access protected content. It is not divided into lots and has a maximum estimated value of EUR 738,000 excluding VAT.