Procurement of specialized technical services for the execution of the Jogo Responsável institutional advertising campaign

Summary

This tender concerns the procurement of specialized technical services for the execution of the institutional advertising campaign Jogo Responsável by the Instituto do Turismo de Portugal, IP. The contract is based on a descriptive memorandum according to the briefing and the Study of Monitoring and Impact of the Campaign; no requirement to present a conceptual creative, mockups or actual campaign creative is demanded with the proposal. It covers campaign planning and management, media planning and buying, monitoring and reporting, and impact assessment; the contract duration is 12 months and the base price is 749,000 EUR excluding VAT; award criteria are price 75% and quality 25%.