Assessment of the Latvian radio market and the market position and development opportunities of LSM radio stations

Summary

VSIA “Latvijas Sabiedriskais medijs” is procuring an assessment of the Latvian radio market and the market position and development opportunities of its radio stations. The work includes secondary-data research, development of the research methodology, a quantitative survey and fieldwork, data processing and analysis, a radio development strategy with recommendations on content, brand communication and positioning, and presentation of the results. The procurement is not divided into lots. The initial service is estimated at up to EUR 45,000 excluding VAT, with similar services of up to EUR 45,000 potentially available within three years; the total estimated value is up to EUR 90,000 excluding VAT. The initial contract period is seven months, with a possible extension up to 14 months in total.