Digital communication services for tourism promotion and destination appeal

Summary

Troyes Champagne Métropole is procuring digital communications services to promote the area’s tourist attractions through an experiential marketing strategy across the internet and social media, potentially including targeted television spots and catch-up broadcasts. The three lots cover the creation and adaptation of advertising visuals; video production and photography; and media planning and digital distribution strategy. Each lot is a single-supplier framework agreement with call-off orders, initially for one year and renewable three times for 12 months; annual maximum values are €40,000 excluding VAT for lot 1, €60,000 for lot 2 and €80,000 for lot 3.