Technical assistance to assess the return on investment in advertising assets under sponsorship contracts of the Provincial Council of Álava

Summary

The Provincial Council of Álava is procuring technical assistance to assess the economic and advertising return on sponsorship contracts. The service includes basic impact and expected-return reports for sponsorships of up to €50,000, and initial, final and, where appropriate, follow-up assessments for sponsorships above €50,000. The assessments cover advertising assets and exposure across print, audiovisual, online, social media and other channels.