Promotional marketing service to position the Region of Murcia as a destination in Barcelona

Summary

The Murcia Regional Tourism Institute is procuring a promotional marketing service to strengthen the Region of Murcia’s profile as a tourist destination among audiences in Barcelona. The service includes campaign strategy and planning, advertising concepts and creative production, media selection and implementation across external and provider-owned channels, and evaluation of results. The contract is not divided into lots; its initial term is 12 months from 22 May 2027, with up to two 12-month extensions. The first-year budget is €1,028,500 including VAT, and the estimated contract value including extensions is €2,550,000 excluding VAT.