Communication agency services

Summary

The contract covers the planning and delivery of institutional and promotional communications for Marbella City Council and the San Pedro Alcántara municipal district for 2026 and 2027. The agency will plan campaigns, negotiate and purchase advertising space in print and digital media, radio, television, social media and other advertising formats, and organise and carry out informational, promotional and communication activities. The work also includes adapting advertising materials, monitoring coverage and campaign results, and submitting reports. The contract is divided into two lots: Lot 1 for Marbella City Council’s advertising, with a budget of EUR 726,000 including VAT; and Lot 2 for San Pedro Alcántara’s advertising, with a budget of EUR 100,000 including VAT. The total budget is EUR 826,000 including VAT. The contract runs for two years from signature and may be extended for a further two years. Bidders must offer an agency commission of 1–9% and discounts from media outlets. Offers are assessed on 100 points: 56 for automatically scored criteria and 44 for two practical communication strategies. Participation requires evidence of the specified turnover and comparable experience, together with the required team information, tender materials and strategy proposals.