Creative and production services for a safer gambling awareness campaign

Summary

The tender seeks creative development, design and production for a Spanish public-awareness campaign promoting safer gambling. The campaign must explain the risks of online gambling, why illegal gambling platforms should be avoided, and the tools available for safer play, such as limits, self-exclusion, identity checks and complaints channels. It targets adults generally, with particular attention to young people and especially men aged 18–25. The work includes developing a campaign slogan and creative concept and creating and producing: a television spot of up to 20 seconds, a 20-second radio spot, a social-media version of the video of up to 1.5 minutes adapted for the specified platforms, a digital audio spot, four outdoor posters with print-format adaptations, and four digital banners. Materials must be accessible and supplied in Spanish, Galician, Catalan, Basque and Valencian; required translations must be sworn translations. Creative work must be original and, as a general rule, must not use artificial intelligence or stock-library materials. The delivery period is four weeks, or 28 calendar days, starting on the day after the contract is signed; the creative concept is due within one week. The maximum budget is EUR 119,832.19 excluding VAT and EUR 144,996.95 including VAT. Bidders should account for the required team composition and experience and submit a technical proposal demonstrating accessibility.