Roses city social media management tender

Summary

The tender concerns the provision of social media management services for the Roses city. The contractor will manage institutional profiles on Facebook, Instagram, X and YouTube, create and publish content, run campaigns, analyze performance, and provide strategic advice. The service includes monthly content calendars, moderation and community management, and crisis response during operating hours (8:00-20:00). The contract duration is two years, with possible extensions of up to two additional years (total up to four years). The evaluation includes price (up to 45 points) and non-price criteria (up to 35 points). Required qualifications include a degree in Public Relations, Journalism, Advertising or Digital Marketing with at least 3 years of relevant public-sector social media management experience within the last five years; Catalan language level C1; financial and technical capacity; evidence; DACI; subcontracting under LCSP; data protection compliance; and the bidder must be prepared to provide the necessary documents and comply with all contractual terms.