Management, maintenance and updating of the Canarias Saludable digital channel (Web and social media) and its graphic and audiovisual contents

Summary

The tender concerns the management, maintenance and updating of the Canarias Saludable digital channel (Web and Social Media) and its graphic and audiovisual contents. The contractor must ensure DRUPAL-based portal operation, website and social media content calendar development and execution, ongoing monitoring and regular analysis and reporting, brand protection, and management of external email communications. Regular meetings with channel managers are required, along with content production quotas and platform adaptations. A minimum team including a designer, a social media manager, and a copywriter is expected, with the possibility of using subcontractors as needed.