Development of the Communication Directorate's Activities: Monitoring, Analysis and Management of Social Media Accounts

Summary

The tender covers a platform for managing, monitoring and analysing Madrid City Council social media accounts, including publishing, reporting, user administration, technical support, training and security requirements. The service will run for 12 months, expected to start on 22 January 2027, and may be extended for a total of up to 24 additional months. The estimated value is EUR 78,275.59 excluding VAT and the base budget is EUR 31,571.15 including VAT. The price is worth up to 80 points and improvements up to 20 points, including extended telephone support, faster incident resolution, video viewing-time reporting and recommendations for optimal publication times. The company must meet specific turnover, experience, platform and staffing requirements and comply with information security, data protection, social responsibility and transparency conditions.