Media agency for the employer brand of the State Administration of Rhineland-Palatinate

Summary

The State of Rhineland-Palatinate is procuring a single-provider framework agreement for strategic media planning, campaign delivery and performance evaluation for its employer brand. The campaigns will promote public-sector careers across digital and traditional media, covering 15 occupational campaigns in the first contract year and 12 in the second; the agreement may run for up to 48 months, with a total maximum value of €2.5 million gross. The procurement is not divided into lots.