Evaluation of the Federal Government’s communication measures

Summary

The tender concerns several framework agreements for evaluating the Federal Government’s external and internal communication measures. It covers advisory work, evaluation design, implementation and analysis using qualitative and quantitative methods. Lot 1 covers focus groups, workshops, online communities, in-depth interviews, usability testing and computer-assisted, postal, mixed-mode, omnibus and onsite surveys. Lot 2 covers media response analysis and analysis of public relations in social media. Bids may be submitted for one or both lots, but a bidder will normally receive an award for only one lot. The offer must be submitted electronically in German by 15 October 2026 at 12:00. The bidder must provide the required forms, a lot-specific price sheet and a work sample. Quality and price are weighted 60% and 40%; exceeding the specified budget leads to exclusion. Lot 1 requires a valid ISO 20252 or equivalent quality certification. The services are ordered through individual assignments under the framework agreements, and no minimum volume is guaranteed.