Framework agreement for online student marketing

Summary

The tender concerns a framework agreement for online student marketing for Hochschule Osnabrück. The initial term is one year, with three possible one-year extensions. The agency is expected to plan, design, distribute, monitor and evaluate online campaigns for bachelor’s, master’s and continuing-education programmes, events and study programmes across channels such as Meta, TikTok, Snapchat, LinkedIn, YouTube, Google and Spotify. The bidder must submit the required declarations, references, evaluation matrix, team information and other supporting documents by 13 October 2026 at 10:00 CET. The evaluation gives 30% to references, qualifications, project management and hourly rate, and 70% to an in-person pitch. The three highest-scoring bidders may be invited to present a sample campaign with a cost calculation; a EUR 500 budget is available for participation in the pitch.