Software for social media editorial management and community management

Summary

ÜSTRA Hannoversche Verkehrsbetriebe AG is procuring cloud-based web software for social media content editing and community management in a single lot. The software will connect Facebook, Instagram and YouTube accounts, with optional links to TikTok and LinkedIn, and provide a dashboard for handling and routing messages, comments, posts and replies. The scope covers approximately 65 user licences: 10 with full functionality and 55 limited to community management, as well as setup, support, updates, training and mobile access. The estimated contract value is EUR 480,000 excluding VAT.