Framework agreement for quantitative and qualitative market research studies

Summary

This is a framework agreement for quantitative and qualitative market research for AOK Hessen. The contractor will research the views and needs of private customers, corporate customers, healthcare providers and business partners using telephone, online and written surveys, as well as focus groups, workshops and individual interviews. The service covers project management, questionnaire or discussion-guide design, recruitment and data collection, analysis, quality control and reporting. The maximum possible term is four years. The estimated net value is EUR 213,000 and the maximum value is EUR 319,000. A possible follow-on framework agreement for repeated surveys has an estimated net value of EUR 596,000 and a maximum value of EUR 745,000, but there is no entitlement to that follow-on award. The total estimated value including the follow-on work is EUR 809,000 net, with a total maximum value of EUR 1,064,000 net. No minimum volume is guaranteed. Participation requires, among other things, a general annual net turnover of at least EUR 2,128,000 in each of 2023, 2024 and 2025, minimum staffing levels, four insurance-sector references, professional association membership and the required exclusion-ground declarations. The tenderer must submit a complete, correctly priced tender and comply with the specified quality and data-protection requirements.