Online panel survey services for ARD broadcasters

Summary

The tender concerns online panel surveys for the market and media research of ARD broadcasters. A framework agreement with up to two lots will be concluded: Lot 1 covers large-sample studies and Lot 2 covers quick surveys. The initial framework term is two years, with two possible one-year extensions, for a maximum term of four years. During the first two years, the minimum order is 10,250 interviews for Lot 1 and 5,000 interviews for Lot 2. The bidder must submit a complete price offer, a quality concept and evidence of suitability. Price accounts for 40% and service quality for 60% of the evaluation. The tender deadline is 8 October 2026. Full service delivery must be possible from 1 November 2026. Results must be provided at least in Excel, PDF and labelled SPSS formats; the bidder must provide German-speaking contacts and comply with data-protection and confidentiality requirements.