Framework agreement for a full-service social media management tool

Summary

Ruhr University Bochum is procuring 12 user licences for a social media management tool under a framework agreement, initially for 12 or 24 months and renewable annually for no more than six years. The tool is intended to manage the university’s social media channels, community interactions, content planning and publishing, user roles, and analytics. It must support Facebook, Instagram, YouTube, LinkedIn, TikTok, BlueSky and X; the scope description also identifies WhatsApp integration.