Results report including qualitative interviews with young consumers

Summary

The tender concerns qualitative research among young consumers. The successful bidder must plan and conduct 10 online individual interviews with people aged 14 to 20, analyse the results, and deliver an accessible report of up to 30 pages, a summary of up to 6 pages and a video presentation of up to one hour. The interviews must be conducted in German, and the final results must be delivered by 30 November 2026. The bid must include exactly two comparable references, a methodology concept of no more than four A4 pages, three sample questions, evidence of the team’s experience and a realistic schedule. The project manager must have a relevant university degree and at least three years of relevant professional experience. The sample must be diverse in terms of gender, educational background, cultural background, socio-economic situation and place of residence. The bid must be submitted electronically by 24 September 2026 at 12:00; alternative bids are not permitted. Price accounts for 40% of the evaluation, and the methodology concept must receive at least 3 points. The bid must also separately price two possible additional interviews and delivery of interview transcripts.