Promotion and dissemination services for formative assessment materials

Summary

The procurement is for creating and distributing communications materials about assessment of learning and progress that supports learning, as one coordinated campaign. The supplier will develop a communications concept, produce two social-media content packages (each comprising a short video, two visual posts and accompanying text), create one promotional video of up to 90 seconds, and arrange paid distribution on Facebook, Instagram, YouTube and LinkedIn. The supplier must also engage at least two influencers, distribute one message through schools’ electronic diaries and organise a presentation event lasting up to two hours for up to 30 attendees. Each influencer must publish at least three content items. At least seven promoted content items must each reach at least 30,000 unique users. Services will be ordered as needed and must all be delivered within 13 months of the contract taking effect. The procurement budget ceiling is €20,619.97 including VAT. Payment is for services actually ordered and accepted; the buyer does not commit to ordering the maximum quantities. Offers are evaluated on the price-quality ratio: price carries a weight of 72, additional communications-specialist experience 18, and additional unique reach for one promoted item 10. Bidders must provide the required offer, qualification and specialist information, and declarations. Detailed experience, team and offer requirements are set out in the tender documents.