Strategic and operational communications partner for the Da’s zo gefietst app

Summary

This is a restricted service tender for a strategic and operational communications partner for the Da’s zo gefietst app. The work covers app activations such as donations to charities, prize draws, challenges and discounts with reward partners, plus communications to stimulate app use and cycling and to increase awareness and user numbers. The estimated value for the core scope is about EUR 300,000 per year, with a total indicative budget of about EUR 5 million including extensions and additional provincial requests. The contract runs from 1 January 2027 to 1 July 2028, with up to 7 extensions of 12 months each. The tender uses a two-stage restricted procedure, with 5 candidates invited to the second stage. Price and quality are the award criteria, with quality weighted at 75 and price at 25. Participation is electronic, variants are not allowed, and e-invoicing is required. Key requirements include UEA submission, ISO 9001 or equivalent quality system, professional liability insurance, and compliance with the qualification and exclusion rules in the tender documents.