Creative development and production of a campaign promoting the University of Barcelona’s master’s and postgraduate programmes

Summary

The University of Barcelona is procuring the creative development and production of an institutional digital advertising campaign promoting its master’s and postgraduate programmes. The single, integrated contract covers a main 60–120-second video in Catalan, Spanish and English, campaign photography where needed (6–16 images), and audiovisual and static adaptations for YouTube, Meta, TikTok, Google Ads and Spotify. Final and editable materials are to be supplied for reuse; exploitation rights run for three years from the planned January 2028 launch, with an option to extend them to five years.