Market research services for the UOC

Summary

The UOC is procuring on-demand quantitative and qualitative market research in Spain and internationally, focused on the education sector and the university’s business. The single, undivided service covers research design, participant recruitment, fieldwork, analysis, reporting and project support. Indicative study types include brand-awareness research (sample of 1,700), qualitative and quantitative perception studies, audience-segmentation studies (samples of 10, 800 or other specified groups), and analysis of open-ended survey responses.