Institutional advertising services for Rota City Council

Summary

The procurement covers institutional advertising for Rota City Council and the production and dissemination, through television, print and digital media, of information about local events and matters of general interest in Rota. It is divided into three separate lots, and bidders may tender for one or more lots. The contract runs for 2 years, with an option to extend it by 1 year. Lot 1: local television covering Rota. The provider must produce 12 municipal advertising spots per year, broadcast a total of 2,080 spots annually on locally covering television, and run three promotional campaigns per year comprising 200 regional or provincial broadcasts in total. Local programming must include at least 9 hours of Rota content each day, including 5 hours between 18:00 and 23:00. Required programming includes weekday news of at least 20 minutes per day, a weekend weekly news roundup of at least 30 minutes, a weekday interview or report programme of at least 45 minutes, weekly themed programmes and 12 special programmes of at least 45 minutes each per year. Full council sessions must be broadcast within 24 hours and repeated on Saturday or Sunday. Specified municipal events must be broadcast live, recorded and delivered digitally to the Council. The provider must also cover up to 20 weekend and public-holiday activities per month and generally publish the relevant programmes on social media within 24 hours. Lot 2: a free local weekly newspaper in Rota. It must be published in at least 11 of the 12 months, have at least 16 pages, contain at least 80% general-interest material about Rota, and have a weekly print run of at least 2,000 copies. The service includes 12 colour advertising pages per year and official Council notices when requested. Advertising must also appear on the publication’s social media at least three times per week, and the provider must cover specified municipal events and up to 20 additional activities per month. Lot 3: local digital media in Rota. The website must be updated daily except weekends and public holidays, and at least 80% of its Rota-related general-interest content must appear on the homepage. The provider must maintain a 300 × 200 pixel Council advertising banner and a fixed advertising section on the homepage, post advertising on social media at least three times per week, and cover specified municipal events. The annual budget including VAT is €142,477.50: €118,277.50 for Lot 1 and €12,100 each for Lots 2 and 3. The two-year budget including VAT is €284,955; the estimated contract value is €353,250. Price carries up to 60 points for Lot 1, 70 for Lot 2 and 60 for Lot 3; the remaining points depend, among other things, on additional coverage, print run, documented website views and extra feature reports. Each lot also requires an annual one-week environmental-awareness campaign for local schoolchildren. Materials used in performing the contract must use non-sexist language and imagery that supports equality and avoids discrimination. Bidders must take account of the lot-specific capacity evidence requirements and submit their bids electronically in accordance with the tender documents.