Media planning, management and advertising-space brokerage services for IRLAB communication and outreach campaigns

Summary

The tender covers planning traditional and digital media, brokering and contracting advertising space, monitoring campaigns, optimisation and evaluation of results for IRLAB communication and outreach campaigns. The service provider must prepare media plans, compare media offers, negotiate with media providers, activate campaigns approved in advance, and submit reports and evidence of performance and results. The contract has an estimated value of EUR 100,000 excluding IGIC and a maximum budget of EUR 107,000 including 7% IGIC; the contracting entity is not required to order a specific number of campaigns or use the entire budget. The contract period is 12 months, but it may not exceed the validity of the IRLAB assignment and will end no later than 31 December 2026 if that assignment is not extended. The award criteria are the agency commission, up to 45 points; media-plan submission time, up to 15 points; monitoring-report frequency, up to 15 points; final-campaign-report delivery time, up to 15 points; and campaign activation time, up to 10 points. All criteria are assessed automatically. The tender submission period is 15 calendar days from publication of the contract notice; the structured data states a deadline of 30 September 2026.