Marketing campaign for Solingen-made cutlery

Summary

Solingen’s economic development company is procuring a three-year integrated marketing campaign for cutting goods made in Solingen, intended to strengthen recognition of and trust in the regional origin brand and reach national and international audiences. The work includes brand and communications strategy, visual identity, campaign concepts and materials, a website and search optimisation, Google and social media advertising, social media management, newsletters and a sales promotion initiative. At least 60 edited photographic visuals and 10 short videos must be produced in each of the three contract years; the procurement is not divided into lots.