Further development of the creative-strategic overall concept of Saarland Marketing 2026

Summary

The tender concerns a negotiated procedure with participation competition for agency services to further develop Saarland Marketing's 2026 creative-strategic overall concept. Bidders must submit a participation application electronically; eligibility and award criteria are defined in the tender documents. The contract will be awarded to the most economically advantageous bid; price accounts for 20% and quality for 80% of the score. The evaluation includes Q1–Q4 criteria: Q1 LP1 concept quality (future narratives), Q2 LP2 concept quality (creative formats), Q3 feasibility, Q4 personnel selection & project structure.