Development, implementation and ongoing enhancement of the #lieberlehramt campaign

Summary

The Ministry of Science, Research and the Arts of Baden-Württemberg is procuring the development, implementation and ongoing enhancement of its #lieberlehramt information and advertising campaign to encourage prospective students to pursue teacher education in the state. The integrated campaign will include strategy and content across digital channels, development of the campaign website, community-building and cooperation with institutions involved in teacher education, as well as performance reporting and optimisation. The contract is not divided into lots and is expected to run from 1 February 2027 to 31 December 2029, with an option to extend by up to two years; the available gross budget is up to EUR 1.5 million.