European Fresh Potato Information and Promotion Campaign

Summary

VLAM is procuring a three-year information and promotion campaign to encourage consumption of fresh potatoes in Flanders, France and Ireland, co-funded by the European Union. The procurement is divided into three lots: common campaign concept and materials, campaign activities in France, and campaign activities in Ireland. Deliverables include a shared visual identity, website, social media content and videos, alongside local influencer collaborations and market-specific promotion.