Influencer and ambient marketing services and audiovisual material production for the “Read a Moment!” campaign

Summary

The tender covers influencer marketing, ambient marketing and the production of audiovisual materials for the 2026 “Read a Moment!” campaign. The work includes developing and producing a series of online materials, preparing an influencer marketing strategy and activities, engaging influencers, preparing journalistic materials, conducting a photo session and carrying out ambient marketing. The work must be completed by 1 December 2026, ambient activities by 27 November 2026, and the final report must be submitted within 10 days after completion of all activities, but no later than 11 December 2026. The submission deadline is 21 August 2026 at 10:00. The bid must be submitted electronically in Polish, with a PLN 10,000 bid guarantee and the required ambient event and online video scripts. Price accounts for 50% of the score; the remaining points concern the ambient activity script (20%), short online video scripts (20%) and influencer engagement (10%).