Audiences study of the Domaine national de Chambord

Summary

The tender concerns conducting an Audiences study of the Domaine national de Chambord. The objective is to better understand audiences, perceptions and image and to test the current identity, while defining requirements for a future visual identity overhaul. The work is organized in five phases: framing, exploitation of existing data, seasonal field study, prospective and marketing studies, and restitution of results, culminating in a final report and recommendations for the development of a new visual identity and decision-support tools.