Contract for advisory and management services for Diputación de Almería's social networks, Costa de Almería, Sabores Almería and Talento Almeriense, and improvement of their search engine positioning

Summary

The tender concerns the provision of social media management and SEO positioning improvement services for Diputación de Almería and its brands Costa de Almería, Sabores Almería, and Talento Almeriense. The contract comprises four lots (LOTE 1–LOTE 4) and includes development and implementation of a strategic action plan, content creation and scheduling, community management, live coverage, 360 content, analytics, and SEO strategies to enhance visibility across brand accounts. The work is planned for a 12-month period with a possible 12-month extension, including weekly coordination meetings with the Communications Office and regular reporting. The objective is to strengthen the brands' digital presence, engagement, and reach, ensuring cohesive communication across platforms.