Adobe Brand Visibility software access for web content visibility optimisation

Summary

SEGITTUR is procuring 12 months of access to Adobe Brand Visibility software to optimise web content visibility and search positioning in AI and generative search systems, and to support digital analytics. The tool must monitor content visibility in systems including ChatGPT, Copilot, Perplexity and Google AI search features; support at least 15 users and tracking and analysis of at least 1,000 prompts per year; provide role-based access control, integration with Adobe Experience Manager and Adobe Experience Cloud, exportable results, and comparative analysis of brands and competitors. It must also identify content and technical improvement opportunities, track AI-referred traffic and support team collaboration. The provider must appoint a coordinator and supply the information SEGITTUR’s designated users need to use the tool. The contract runs for 12 months, may be extended by up to 12 months, and may not exceed 24 months in total. The tender budget is EUR 82,885 including VAT, and the estimated total contract value including the possible extension is EUR 137,000 excluding VAT. Price is the sole award criterion and accounts for 100% of the score. Bidders must, among other things, demonstrate the required turnover and experience with comparable services, and ensure compliance with the national security framework at least at the medium security category.