Communication and marketing services for the University Institute of Industrial Technology of Asturias (IUTA)

Summary

The procurement is for communication and marketing services for the University Institute of Industrial Technology of Asturias (IUTA), to publicise the institute’s work and projects and strengthen its public image. The work includes managing the IUTA website and social media and planning, designing and publishing content; preparing press releases and other written materials; recording and editing audiovisual content; filming the annual project-presentation event in Gijón and at least three longer seminars, events or activities each year. The contractor must also design the programme leaflet for the project-presentation event and the IUTA project-results yearbook. The website must publish, among other things, event press releases, the two annual project calls, and audiovisual and written materials requested by the institute. The service is generally delivered remotely, but attendance is required for tasks such as filming. A design for promotional merchandise requested by IUTA must be provided within five calendar days. Organising and procuring the merchandise is an additional award criterion: a bidder accepting this commitment is responsible for production and timely delivery within its originally offered price. The initial contract runs until 31 December 2026, with up to four possible one-year extensions, subject to need, funding and annual renewal of the management assignment. The initial budget is EUR 5,600 excluding VAT (EUR 6,776 including VAT), and the estimated total value including extensions is up to EUR 28,000 excluding VAT. The contract is not divided into lots, and neither a final nor an additional guarantee is required. Tenders must be submitted electronically in a single file within ten working days starting the day after publication of the contract notice. The submission must include the European Single Procurement Document, a technical proposal and a financial offer. To qualify, the bidder must meet the annual-turnover threshold of at least EUR 42,000 and provide references for relevant services performed during the last three years, with a cumulative value of at least EUR 19,600 in the year of greatest activity. Price accounts for up to 35 points; the remaining 65 points relate to additional commitments, the speed of website or social-media updates, submission of multiple design layouts, experience in the academic sector and accepting responsibility for merchandise management.