Framework agreement for brand management and campaigns

Summary

The German Red Cross General Secretariat is seeking a framework agreement for services in two lots: strategic brand management and corporate identity development (Lot 1), and campaign development and delivery (Lot 2). The work includes developing brand and campaign strategies, communications materials and templates, supporting the online style guide, and advising on media planning. The estimated value is €800,000 net per lot, with a maximum value of €1.2 million net per lot; the agreement may be extended to 31 December 2030.