Advertising agency services for alp Bayern information and communication activities

Summary

The tender concerns advertising agency services for the conception, planning and implementation of alp Bayern information and communication activities. The services include media planning and media purchasing, as well as the maintenance and further development of existing communication channels, supporting the sales and market position of Bavarian agricultural products and foodstuffs. This is a framework agreement with a maximum duration of 4 years: an initial 3-year term with options to extend it by one additional year. The estimated value is EUR 4,715,000 and the tender submission deadline is 10 September 2026 at 00:00. The precise participation and tender compliance requirements must be checked in the tender documents.