Comprehensive preparation and delivery of a media campaign for electric scooters, electric bicycles, e-bikes and mopeds

Summary

The contract concerns the comprehensive preparation and delivery of a media campaign to raise road safety awareness among people aged 15–24 and promote safe use of electric scooters, electric bicycles, e-bikes, mopeds and personal transport devices. The campaign includes production of advertising materials for social media and radio, design and placement of billboards and posters/citylights in Kraków, Tarnów and Nowy Sącz, and an online social media video campaign. The campaign must reach at least 500,000 gross recipients in the 15–24 age group in Małopolska. The bidder must meet experience requirements, appoint a project manager with the required experience, submit the required declarations and provide the documents listed in the tender documents.